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How much are no-shows
actually costing you?
For coaches, consultants, therapists and trainers running paid 1:1 sessions. Plug in your real numbers — see the annual hit.
Per individual paid session. Use your most common rate.
Percent of bookings that don't show or cancel last-minute without paying. If unsure, 8–15% is typical for 1:1 service businesses.
How many sessions you expect (or accept) to book in a typical month.
You're losing
$3,600
per year to no-shows. $300 / month.
With required prepayment
~$3,060 recovered annually
Estimate based on prepayment lifting show-rate ~85%. Even when clients don't show, you're paid for your time.
Why this number matters
Most pros normalize no-shows as “part of the job.” They're not. A 10% flake rate at $150/session × 20 sessions/month works out to $3,600 a year— roughly a month's revenue, gone, paid for in time you can't resell.
The fix isn't a stricter cancellation policy email. It's requiring payment to confirm. Once a slot is paid, the show-rate jumps because the client has skin in the game — and even when they don't show, you're paid for your time.
That's what Calavai does in one tool. Booking + Stripe payment, integrated. Client picks a slot, pays, slot is confirmed. No payment, no booking. You keep 95%.